About Phoenix Goods

At Phoenix, we're revolutionizing how high performers think about and approach recovery. While most brands focus solely on muscle recovery, we understand that true recovery demands more - especially for those who push their mental and physical limits daily.

OUR STORY

As a performance coach working with professional athletes and entrepreneurs, our founder noticed a common thread: whether it was an NHL player deep in season or a founder during a product launch, the feedback was always the same - "I'm not sore... I'm just burnt out."

The reality is, even the best-conditioned athletes and highest-performing entrepreneurs eventually hit this wall. While traditional supplements focused on muscle synthesis and amino acids, nobody was addressing the deeper need for complete nervous system recovery.

That's when Phoenix was born.

We spent years researching the science of nervous system recovery and the impact specific nutrients can have on helping high performers bounce back faster. Working alongside athletes, entrepreneurs, and medical professionals, we developed formulas that go beyond traditional recovery supplements to support your body's natural recovery mechanisms.

OUR MISSION

Phoenix creates elevated recovery nutrition formulas to help you recover and become more of who you really are. We believe that when you're fully recovered, you can show up as your best self - whether that's in the boardroom, on stage, or in competition.

OUR APPROACH

  • Research-Backed Formulas: Every ingredient is carefully selected based on scientific research and real-world testing
  • Premium Quality: We use only the highest quality ingredients with no artificial additives
  • Natural Solutions: Our formulas harness the power of natural ingredients that work with your body's recovery systems
  • Comprehensive Recovery: We target both physical and mental recovery for complete restoration

WHO WE SERVE Phoenix was built for the:

  • Professional athlete recovering after competition
  • Entrepreneur deep in a product launch
  • Creative pushing through a major project
  • Leader managing high-stress situations
  • Anyone operating at peak performance who needs strategic recovery

VALUES WE LIVE BY

  • Human First: We create products we trust to give our friends, family, and ourselves
  • Passion Driven: We believe in putting passion over profits
  • No Short-Cuts: Quality and effectiveness are never compromised
  • Amplified Impact: We aim to maximize the positive impact on our customers' lives

JOIN THE RECOVERY REVOLUTION

Recovery isn't passive - it's strategic. And at Phoenix, we're leading the revolution in how high performers approach their recovery. Because we believe that when you recover better, you become more of who you really are.