From the Phoenix Goods Team
Privacy Policy
Phoenix Goods Co. Privacy Policy
Last Updated: January 1, 2026
Effective Date: January 1, 2026
Phoenix Goods Co. (“Phoenix,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.phoenixgoods.com (the “Site”), create an account, make a purchase, or otherwise interact with us.
By using the Site, you agree to the practices described in this Privacy Policy.
1. Information We Collect
A. Information You Provide Directly
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Shipping and billing address
- Account login credentials
- Order and subscription details
- Customer support communications
- Reviews, testimonials, or other content you submit
B. Information Collected Automatically
When you visit the Site, we automatically collect certain information, including:
- IP address
- Device identifiers and browser type
- Operating system
- Pages viewed, time spent, referring URLs
- Interaction data (clicks, scrolls, navigation behavior)
2. Cookies & Tracking Technologies
We use cookies, pixels, tags, and similar technologies for functionality, analytics, personalization, and advertising.
Cookie Categories
- Essential cookies: Required for Site functionality and security
- Analytics cookies: Measure Site usage and performance
- Advertising cookies: Deliver and measure targeted advertising
Technologies We Use
- Google Analytics (GA4) & Google Tag Manager
- Meta (Facebook/Instagram) Pixel
- TikTok Pixel
- Google Ads conversion tracking
- Microsoft Clarity (session analytics, interaction insights, heatmaps, and session recordings)
- Email tracking pixels (via Klaviyo)
You can control cookies through your browser settings or our cookie preference tools (where available). Disabling cookies may affect Site functionality.
3. How We Use Your Information
We use personal information to:
- Process orders, payments, and subscriptions
- Deliver physical and digital products
- Manage customer accounts
- Provide customer support
- Send transactional communications
- Send marketing communications (where permitted)
- Personalize content and advertising
- Analyze Site usage and improve performance
- Detect fraud, abuse, or security issues
- Comply with legal and regulatory obligations
4. Marketing Communications
If you opt in, we may send marketing emails via Klaviyo. You may unsubscribe at any time using the link in our emails or by contacting us.
SMS (TCPA Disclosure)
If you opt in to receive SMS messages, you consent to receive transactional or promotional text messages, including those sent using automated technology. Consent is not required to make a purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance.
Transactional communications (order confirmations, account notices) are required and cannot be opted out of.
5. Disclosure Under California Law (CPRA / CCPA)
Under California privacy law, the sharing of certain personal information with advertising and analytics partners may be considered a “sale” or “sharing” of personal information, even if no money is exchanged.
We may share the following categories of information with advertising and analytics partners:
- Identifiers (such as email address, cookie IDs, device IDs)
- Internet or network activity (pages viewed, interactions)
- Inferences (interests, preferences, purchasing behavior)
This sharing is used to deliver personalized advertising, measure campaign performance, and improve our marketing effectiveness.
You have the right to opt out of this sharing. See Section 9 below for details on how to exercise your rights.
6. How We Share Information
We may share personal information in the following circumstances:
A. Service Providers
We share information with trusted vendors who help operate our business, including:
- Shopify (e-commerce platform and payments)
- Payment processors (we do not store full credit card numbers)
- Email and SMS service providers
- Analytics and advertising partners
- Customer support tools
- These providers process personal information only as necessary to perform services on our behalf.
B. Business Transfers
If Phoenix is involved in a merger, acquisition, restructuring, or asset sale, personal information may be transferred as part of that transaction.
C. Legal & Compliance
We may disclose information if required by law, subpoena, court order, or to protect the rights, safety, and security of Phoenix, our customers, or others.
7. E-Commerce Platform (Shopify)
Our Site is hosted on Shopify. Shopify processes certain personal information on our behalf, including order and payment details.
Shopify’s privacy practices are governed by its Privacy Policy:
https://www.shopify.com/legal/privacy
We do not store complete credit card numbers. Payment card data is processed and stored by our payment processors in compliance with PCI-DSS standards.
8. International Data Transfers
Personal information may be transferred to and processed in the United States and other countries where our service providers operate. These jurisdictions may have data protection laws different from those in your country.
By using the Site, you consent to the transfer of your information to these locations.
9. Your Privacy Rights & How to Exercise Them
United States (Including California)
You have the right to:
- Know what personal information we collect and how it is used
- Request access to, correction of, or deletion of personal information
- Opt out of the sale or sharing of personal information for targeted advertising
- Limit the use of sensitive personal information (where applicable)
- Canada (PIPEDA)
You have the right to:
- Access personal information we hold about you
- Request corrections
- Withdraw consent, subject to legal or contractual limitations
How to Submit a Privacy Request
To exercise your rights:
- Email support@phoenixgoods.com with “Privacy Request” in the subject lin
- Include your full name, email address, and order number (if applicable)
- Specify which right you are exercising
We will verify your identity and respond within 45 days, as required by law. You may designate an authorized agent with written authorization.
Opt-Out of Targeted Advertising
You may opt out by:
- Using our Cookie Preferences tool (if available)
- Emailing support@phoenixgoods.com with “Opt-Out Request”
- Enabling Global Privacy Control (GPC) in your browser (where supported)
- Visiting:
10. Sensitive Personal Information
We do not collect or process “Sensitive Personal Information” as defined under California law (such as precise geolocation, racial or ethnic origin, religious beliefs, health data, or sexual orientation).
The only exception is account login credentials, which are used solely to maintain and secure your account.
11. Data Retention
We retain personal information only as long as reasonably necessary for business and legal purposes. Typical retention periods include:
- Account data: Duration of account plus up to 3 years
- Order and transaction data: Up to 7 years (tax and accounting requirements)
- Marketing data: Until you opt out or after 2 years of inactivity
- Analytics data: Up to 26 months
Retention periods may vary based on legal obligations.
12. Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
13. Children’s Privacy
Phoenix does not knowingly collect or solicit personal information from children under 13. If we learn that we have collected such information, we will promptly delete it.
14. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date. Continued use of the Site constitutes acceptance.
16. Contact Us
For questions or privacy requests:
Email: support@phoenixgoods.com
Company: Phoenix Goods Co.
Address: 30 N Gould St, Sheridan, WY 82801
Website: www.phoenixgoods.com